Design and debug the habits that shape your life.
Trickl is a habit design tool grounded in BJ Fogg’s Tiny Habits research. Not a streak tracker — a thinking partner for building behaviours that actually last.
How it works
Design
Habits built on willpower alone fail. Trickl guides you to match your habit to your motivation level, minimise the effort required, and anchor it to a reliable prompt already in your day.
Debug
Not sticking? Trickl helps you diagnose whether the problem is motivation, ability, or a missing prompt — and walks you toward a version that fits your life as it actually is.
Practice
Small wins build identity. Trickl reinforces new behaviours through deliberate practice and celebration, wiring habits into who you are — not just what you intend to do.
Platforms
Trickl is being built for iPhone and Apple Watch first, with iPad, Mac, and web to follow.
Trickl is based on the work of BJ Fogg, a behaviour scientist at Stanford University and author of Tiny Habits: The Small Changes That Change Everything. His Fogg Behaviour Model — B = MAP (Motivation, Ability, Prompt) — forms the foundation of how Trickl helps you think about and design lasting change.